Clover Alerts
Loon Becomes Clover and Enters Into Its First OEM Certified Program
James Klaus
President
Effective today, we're officially rebranding as Clover and marking the occasion with our certification in the first OEM Certified Program.
The new name reflects who we've become.
Over the past several years, we evolved from a niche programmatic shop into a full-service Streaming TV and connected media partner for automotive dealerships across the country. We scaled our client base, expanded our in-house creative studio, and deepened our measurement capabilities. Clover is the brand catching up to the business with a name rooted in growth, good fortune, and the kind of measurable lift that moves the needle at the dealership level.
Our mission, team, and dealer-first approach remain unchanged.
"This rebrand is a reflection of the growth our team and our clients have driven together," said James Klaus, President of Clover. "Becoming Clover gives us a name that fits the scale and ambition of what we're building, and we couldn't be more excited to launch it on the same day we're stepping into our first OEM Certified Program."
A Smarter Way to Buy TV
Through the OEM Certified Program, dealers now have access to our full-service Streaming TV and programmatic platform with purpose-built to replace outdated, "spray and pray" traditional TV with targeted, measurable campaigns tied to real dealership outcomes. By combining premium programmatic data with each dealership's own first-party records, we reach specific audiences at the household level across connected devices, reducing wasted ad spend and keeping every campaign tied to your unique business objectives.
Here's what that looks like in practice:
In-house Creative. We rapidly develop and deploy customized video and display content sized for every screen, removing the production bottleneck that keeps most dealerships off Streaming TV altogether.
Household-level targeting. Our exclusive data combined with your first-party records reaches the right shoppers in the right homes across CTV, mobile, and desktop.
Clean-room attribution. Advanced measurement connects ad exposure directly to in-store sales, online leads, and service repair orders, so you always know what's working.