Blog
Join Dusty Sutherland and Patrick Bruce from Clover as they hit the road in Texas, discussing the ins and outs of programmatic advertising and account management. Broadcasting live from a Buc-ee's parking lot.
Patrick Bruce
Account Manager
Micah Birkholz and Rachel Atiles hit the road to Winston-Salem, North Carolina for an in-person client visit and hopped on a live stream to break down why field visits, transparent reporting, and smart sports packaging still make the difference.
Rachel Atiles
Auctions are getting more expensive and less reliable. Clover's Cody Ritsema breaks down how dealers can use Streaming TV ads to target specific vehicle owners in their market and build a smarter used car acquisition strategy.
Cody Ritsema
Micah and Netty's are live from an In-N-Out parking lot in California, talking about what it really means to build relationships, with your team and your clients.
Antionette Johnson
Connected TV advertising offers less transparency than YouTube, creating accountability challenges that smart marketers need to address proactively.
Dusty Sutherland
VP of Client Success
The Black Friday rush is a battle for attention.Why wait to be part of the noise when you can reach shoppers before the scramble even begins?
Micah Birkholz
National Director of Sales
Clover specializes exclusively in automotive Streaming TV, founded by former dealers and OEM representatives who understand both the retail and digital worlds. We fill the massive gap in Streaming TV education at the Tier 3 dealer level.
Micah Birkholz
National Director of Sales
Streaming TV is a powerful tool for auto dealers, but it's also a new and complex frontier. Uneducated providers can easily waste your budget on ineffective strategies and opaque reporting. To protect your investment, you must learn to spot the critical red flags. Here are three of the most common pitfalls to avoid.
Micah Birkholz
National Director of Sales
You've found a transparent media partner and you're measuring the right metrics. You're ready to dominate streaming TV. But even the best ad buy in the world will fail if the message is wrong or the strategy is incomplete. To truly succeed, you must focus on two often-overlooked but essential components: high-quality creative and an integrated media mix.
Rachel Atiles
Account Manager
New Agentic RTB Framework reduces millisecond delays in programmatic auctions, improving bid response times and campaign performance.
Patrick Bruce
Account Manager
Think about how you watch videos on your phone. You hold it upright, scroll through feeds, and rarely flip it sideways unless something really grabs your attention. Publishers finally get this.Vertical video isn't just a trend anymore.
Rachel Atiles
Account Manager
Viewers split attention between streaming TV and phones, making traditional video advertising less effective than ever.
Micah Birkholz
National Director of Sales
Publishers are rapidly expanding vertical video content to capture mobile ad dollars and boost programmatic inventory revenue.
Rachel Atiles
Account Manager
Programmatic CTV buying offers better targeting, real-time optimization, and cost efficiency compared to traditional direct deals.
Patrick Bruce
Account Manager
Higher quality programmatic targeting and inventory directly increases advertiser returns in streaming TV campaigns.
Cody Ritsema
Director of Named Accounts
For most, tax season means paperwork and calculators. For automotive dealers, it’s a goldmine. Between January and April, millions of consumers are hit with a sudden influx of liquidity and a mindset focused on financial reassessment.
Dusty Sutherland
VP of Client Success
Maximize the impact of the Olympic Game, plus complete coverage of the NFL, NBA, MLB, college sports, and more!
Cody Ritsema
Director of Named Accounts
Most dealers want to pack their ad spend into a short window. But a 30-day campaign reaches more unique households than a 10-day push on the same budget. Longer flights let the technology find new viewers instead of showing your ad to the same people on repeat. Save the short bursts for sales events, and let your everyday campaigns run longer to maximize reach.
Mackenzie Hochreiter
Performance and Execution Manager
Most Streaming TV campaigns work like a billboard. Someone sees your ad during the game, half-pays attention, and then it's gone.
Mackenzie Hochreiter
Performance and Execution Manager
Streaming audio adds 74% incremental reach on top of Streaming TV. Here's why streaming audio belongs on every dealership's summer media plan.
Cody Ritsema
Director of Named Accounts
Pick up your phone right now. Hold it the way you normally do, straight up and down. That's how 90% of people use their phones.
Mackenzie Hochreiter
Performance and Execution Manager
Live World Cup ad slots cost a fortune, and most viewers walk away from the screen the second the whistle blows for halftime. You're paying top dollar to talk to an empty couch.There's a smarter play. It's called Shoulder Content.
Mackenzie Hochreiter
Performance and Execution Manager
You’ve done it. You moved a significant portion of your marketing budget-say, $25,000 this month-from traditional TV and print into a sophisticated Streaming TV campaign. Your new digital marketing partner sends you the first report, and the numbers are huge: over one million impressions, thousands of completed views, and incredible reach across your entire market. You look at the report, then you look at your sales board, and you ask the single most important question: “Great… but did we sell any cars?”
Antionette Johnson
Account Manager
Back in the day, car dealerships stuck to one simple marketing plan: get as much exposure as possible to sell a ton of cars. Billboards on the highway, a catchy jingle on the radio, and a primetime spot on the local news. The goal was mass awareness, broadly reaching the entire market with your dealership’s name and hoping that when someone was ready to buy, your brand would be the first one they remembered.
Antionette Johnson
Account Manager
Your latest Streaming TV report just landed in your inbox. It’s filled with impressive numbers: thousands of impressions, a 95% video completion rate, and massive reach across your market. It looks great on paper, but it avoids the only question that actually matters: how many cars did it sell? It’s time to move past these "vanity metrics" and focus on the business outcomes that truly grow your dealership.
Cody Ritsema
Director of Named Accounts
For decades, the dealership marketing playbook was simple: buy a 30-second spot during the 6 o'clock news and hope a few in-market shoppers were tuned in. That playbook has now changed completely. But look around your showroom today. The way your customers find their next vehicle and the way they consume media has changed.
Micah Birkholz
National Director of Sales
You’re ready to move your ad budget into the world of Streaming TV. That’s a smart move. But now you face a critical decision that will determine the success of your campaign: where, exactly, do you place your ads? Do you go directly to Hulu? Buy a package on ESPN+?
Dusty Sutherland
VP of Client Success
What if your dealership could know more about your potential customers than ever before? What if you knew not just that a household might be in the market for a new truck, but that they also recently bought a boat trailer and have a 2018 F-150 sitting in their driveway? This isn't science fiction; it's the reality of advertising with Amazon's unparalleled consumer data.
Micah Birkholz
National Director of Sales
For decades, advertising your dealership on television felt like casting a giant, expensive net. You’d buy a spot during the evening news or a primetime show, and that net would be thrown over your entire market, hoping to catch a few in-market car buyers. This was the "spray and pray" era of linear TV, and as any dealer who has scrutinized a marketing budget knows, it was incredibly wasteful. It was a game of volume over value, of shouting into a crowd and hoping for an echo.
Cody Ritsema
Director of Named Accounts
You just invested $20,000 in a Streaming TV campaign. The ads looked great and reached thousands of households. But how many cars did that campaign actually sell? For years, answering that question involved a lot of guesswork. Not anymore. The solution is a revolutionary technology called a data clean room.
Dusty Sutherland
VP of Client Success
You’ve seen the logos and heard the terms: OTT, CTV, Streaming TV, Programmatic. It sounds like a bowl of alphabet soup, but for your dealership's bottom line, it's the most important language to learn in modern advertising. So, what do these terms actually mean?
Rachel Atiles
Account Manager
Every single day, your dealership generates a massive amount of incredibly valuable information. Every car sold, every service appointment completed, and every lead form submitted contributes to a growing database. The critical question is: are you using this data, or is it just sitting in a server? Your dealership's own first-party data is your single most valuable and underutilized marketing asset.
Rachel Atiles
Account Manager
Clover specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.