From Cable to Clicks: Regional Retailer Streaming TV Case Study
A regional retail brand was challenged with beginning to transition traditional cable television ad spend to Streaming TV. The impact of their investment had been waning, and their objective was to be more targeted and measurable in their approach with the goal of maximizing yield.The foundation of their strategy started with uploading their customer database to a clean room. Overlayed with the strategy for growing market share and driving incremental sales, the initial $10,000 test budget yielded branded traffic more efficiently and effectively than paid search. This outcome has led to a more aggressive transition from cable and a reconsideration of current search strategies.
Cody Ritsema
Director of Named Accounts
