Field Trips with Clover: Why You're Losing the Traffic You Paid For

Key Points

• Time kills deals. The slower your offer goes live and your page loads, the more shoppers you lose

• When someone clicks your ad, they should land on the exact thing they clicked, not your homepage

• You probably don't need more traffic. You need to stop leaking the traffic you already pay for

• Streaming builds demand, search captures it. Buying streaming like paid search wastes money everywhere else

Time Kills Deals. Speed Wins Them.

The longer a car sits, the more its gross shrinks. The longer it takes to get an offer live, the more deals walk.

Here's what that means for you: If you're slow to get offers in front of shoppers, your competitors are beating you to the sale.

The Click Should Land Where the Ad Promised

When a shopper clicks your ad, send them straight to what they clicked. Direct them to your homepage to go hunting, and you lose the shopper you just paid for.

Here's what that means for you: Match the ad to the landing page, or you're paying to create interest and then burying it.

You Probably Don't Have a Traffic Problem

You likely have plenty of traffic, you're just not sending it to the right place. Click your own ad and go through it like a buyer. Time the load. See where you'd give up.

Here's what that means for you: Before spending more on traffic, fix the leaks losing the traffic you already pay for.

Know What You're Spending and What You're Losing

How much are you spending to drive new shoppers to your site, and from which source? Paid search, OTT, Streaming? We can break it down for you with cost per acquisition, per household, per sale, per lead, all by media.

Here's what that means for you: You can't fix what you can't see. Know your cost per media and where you're losing shoppers, and you'll spend smarter.

Create Demand, Don't Just Capture It

Buy only search and you're bidding against everyone for shoppers who don't know you. Build your brand first and everything else gets cheaper. Streaming is a long game, not a one-month buy.

Here's what that means for you: The dealers who win aren't the biggest spenders. They've got the smoothest path from click to showroom.

Your Next Steps

• Click one of your own ads and walk the path like a shopper, timing the load and noting friction

• Ask how your streaming is measured against your search and social, not just on its own

• Reach out to the Clover team if you want a partner who'll evaluate your full funnel, not sell you a package

Watch the full video here: